Optimizing KIM Strategy as Village Public Relations in the Digital Era

Abstract

KIM is a community formed by the society, from the society, for the society, independently and creatively conducts information management and empowerment activities to provide added value to the society itself. KIM carries out the role of public relations in the village. KIM has changed its name with role expanded from communication to people to communication with people to develop a paradigm of communication patterns that only shared information into a pattern of interacting communication and to get used to communication patterns in the digital era. With digital communication, the dissemination of information is expected to run faster. The purpose is to find out how to optimize the KIM strategy as public relations in the village in the digital era with the expansion of the paradigm. This research uses the four-step theory by Cutlip, Center, and Broom. The research used a qualitative descriptive approach to collect data through interviews, observations, and document utilization. This study recommends that KIM Pariwara to be maximal on implementation in social media, recruiting other local communities to join KIM Pariwara, creating SOPs for Communication Strategies, Collaborate in partnerships with external parties to support the financial independence, Improved the ability and skills compete in the digital era.