Sexual Objectification on Female Character for Mobile Game Advertisement Critics on Z-Girls Mobile Game Advertisement

Abstract

Mobile game nowadays is a part on human activities. Gaming activities became a norm on human activities on various ages. Easy access for internet and the advancement on technology especially on smartphones, helps gaming activities as part of daily human activities. We can find thousands of mobile games on Android platforms and people can access those games as long as they have internet access and proper smartphone on their hand. On the other hand, to ensure their business on gaming will continue, game developers usually using ads on social media platforms to introduce their game. By using ads, they looking for user and promote their games usually using clip or images from their in-game applications so people can understand about what kind of game is that. This study will try to analysis especially about how some developers put their visual on their advertising. This study will also try to criticize about visualization on that advertisement especially when those games try to reach the audience.