Mediacon
type: channel
description: MEDIACON 2024 is an international conference held by the Faculty of Humanities and Creative Industries, Petra Christian University and the Faculty of Humanities, Universitas Indonesia. Held from Thursday, August 22, 2024, to Saturday, August 24, 2024, at Grand Whiz Hotel, Mojokerto, East Java, Indonesia, the theme of the conference is “Critical Vision: Mediatizing Populism and Authoritarianism”. In today's digitally connected world, the media plays an even more potent role in all aspects of life, from the private to the public. It serves not only as a source of (mis)information but also as an enabler for networking, social transformation, and political manifestations. As democracies everywhere nowadays sway between the forces of populism and authoritarianism, this conference aims to reflect critically on how various media platforms, actors, users, and practices negotiate with or intervene the dominant structures that have always become the hotbed of power struggle amongst differing forces and interests. The MEDIACON 2024 Conference Proceedings featured papers in the area of media and communication studies, cultural studies, urban studies, community studies, area studies, global-local studies, and others, with 20 articles written by authors from five different countries.
publisher: Petra Christian University
language: en
publication name: Mediacon
issn: 3090-2363
copyright: This open-access article is distributed under the terms and conditions of the Creative Commons Attribution License (CC BY).
items: Sexual Objectification on Female Character for Mobile Game Advertisement Critics on Z-Girls Mobile Game Advertisement
items: Front Matter (Cover, Editorial, Table of Content)
items: Rigid Recounting: Martial Law Memories
items: Creativity for Good: Advertising Award Shows Signalling the Industry in Support of Sustainability
items: Showing the Unseen: A Meditation on Aesthetic Logic and Politics in Java
items: The Romance of Empowerment: Revealing Conventions in Social Change
items: Optimizing KIM Strategy as Village Public Relations in the Digital Era
items: Insta-Engaged Youth: Exploring GenZ’s Political Engagement on Instagram during the 2024 Indonesian Presidential Election
items: Content Analysis: Kasepuhan Palace's Instagram as a Counter to Online Mass Media News
items: Referring Expression and the Representation of Indonesia’s Presidential and Vice-Presidential Candidate 2024 through International Online Media
items: Follower is the King: The Commodification of Authenticity among TikTok Content Creators in Commercial Video Productions
items: Exploring the Impact of WhatsApp on Political Discussions and Participation in the Disruptive Era
items: Political Literacy during Indonesia’s Presidential Election 2024: A Content Analysis of “Bocor Alus Politik”
items: The Design of Bunpou Ninja for Japanese Language Learning
items: Political Discourse Analysis on the 2024 Election: Political Capability of Cawapres No.2 Through Linguistic Performance
items: Analysis of Attitudes and Optimizing Public Communication in Import Regulations: A Phenomenon of Import Buying Services
items: Gen Z Influence Unleashed: The Dynamic Impact of Social Media Influencers on Consumer Behaviour in the Digital Era
items: New Order Traces in the Regional Cultural Thoughts (PPKD) of Depok, Tangerang, and Bekasi Municipalities
items: Investigating Jokowi’s Populist Strategy for 2024 Indonesian Presidential Election: An Inquiry into Discourse and Politics
items: Exploration of "Tirtha" Themes in the Communication of Waskita Rupa's Work (Bali Nata Bhuwana)
items: The Impact of Populist Leadership on Social Cohesion in Indonesia’s Digital Age: A Netnographic Perspective
items: Employee Green Behavior in Shipping Industry: The Mediating Role of Employee Engagement with Environmental Initiatives and Green Awareness
items: Communication in the Digital Age: A Systematic Review of the Function of Social Media Adoption in Public Relations Practice
items: Relational Dialectics the Government and Indigenous Peoples in the Pre-Auction of Parking Lots

Sexual Objectification on Female Character for Mobile Game Advertisement Critics on Z-Girls Mobile Game Advertisement
type: item
description: Mobile game nowadays is a part on human activities. Gaming activities became a norm on human activities on various ages. Easy access for internet and the advancement on technology especially on smartphones, helps gaming activities as part of daily human activities. We can find thousands of mobile games on Android platforms and people can access those games as long as they have internet access and proper smartphone on their hand. On the other hand, to ensure their business on gaming will continue, game developers usually using ads on social media platforms to introduce their game. By using ads, they looking for user and promote their games usually using clip or images from their in-game applications so people can understand about what kind of game is that. This study will try to analysis especially about how some developers put their visual on their advertising. This study will also try to criticize about visualization on that advertisement especially when those games try to reach the audience.
subject: Articles
  topic: section
subject: mobile games
  topic: keywords
subject: z-girls
  topic: keywords
subject: advertising
  topic: keywords
creator: Daniel Kurniawan Salamoon
rights: Copyright (c) 2025 Daniel Kurniawan Salamoon (Author)
date: 2025-03-14
publication date: 2025-03-14

Front Matter (Cover, Editorial, Table of Content)
type: item
description: .
subject: Editorial
  topic: section
creator: Mediacon International Conference Proceedings
rights: Copyright (c) 2025 Mediacon International Conference Proceedings (Author)
date: 2025-05-22
publication date: 2025-05-22

Rigid Recounting: Martial Law Memories
type: item
description: On 30 June 2022, the Philippines inaugurated Ferdinand “Bongbong” Romualdez Marcos Jr. as the 17th president of the Philippines. This came as a disappointment as it coincided with the commemoration of the 50th anniversary of the declaration of Martial Law by Bongbong Marcos’ father. While political pundits looked at the ubiquity of “fake news” in the information space, I argue that this is a result of what Morris-Suzuki posits as the “historiography of oblivion” particularly on how popular culture narrates contemporary history. There were several komiks, animation and children’s books focused on re-telling the events of Martial Law. However, unlike academic articles or history textbooks, the advantage of such creative media is that they are not bound by the rigid rules of formal educational materials. This means that the medium’s creators could creatively tell their stories. Despite the truthfulness of narratives, the results of the elections show the rejection of 31 million Filipinos towards this history. This paper will study the samples and try to understand the gradual loss of affect from Filipinos who have consumed the narratives to explain the results of the recent elections.
subject: Articles
  topic: section
subject: Ferdinand Marcos Jr.
  topic: keywords
subject: martial law
  topic: keywords
subject: historiography of oblivion
  topic: keywords
subject: komik
  topic: keywords
creator: Karl Ian Uy Cheng Chua
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Creativity for Good: Advertising Award Shows Signalling the Industry in Support of Sustainability
type: item
description: The Advertising Awards Shows have always been important in signalling to the industry about consumer and business trends. In 2018, the Cannes Lions International Festival of Creativity partnered with the United Nations to launch the Sustainable Development Goals Lions. As a result, this study explores the messages presented by Cannes Lions from 2018 - 2024. This is an exploratory qualitative study conducted utilizing case study methodology of the awarded works and public interviews of the juries and organizers of the shows. In an industry enamored with winning awards, the signalling by the award shows have worked in getting more brands, clients of the advertising agencies, to develop more creative messages in line with the UN’s SDGs. The managerial implications of this study is development of a guide to creating works that promote sustainability. In terms of theoretical implications utilizing the Grounded Theory approach, learning from award shows plays a major influence in the creation of advertising work. It is recommended that future studies explore the impact of awarded work on the actual performance of the brands, which would establish the connection between creativity and impact in making the world a better place.
subject: Articles
  topic: section
subject: advertising award shows
  topic: keywords
subject: sustainability
  topic: keywords
subject: creativity
  topic: keywords
subject: signalling
  topic: keywords
creator: Marissa
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Showing the Unseen: A Meditation on Aesthetic Logic and Politics in Java
type: item
description: This paper explores the intersection of aesthetic logic, politics, and spiritual identity in Java, Indonesia, by juxtaposing ethnographic observations with formal and narrative analyses of the 1981 supernatural film Ratu Ilmu Hitam (The Queen of Black Magic). It examines the aesthetic strategies used by dukuns (shamans) like Mas Dadang and their cultural implications, contrasting the theatricality and constructedness of their techniques with the naturalist conventions of Hollywood cinema. The study argues that such practices reflect a unique aesthetic logic that bridges the seen and unseen, shaped by historical and socio-political contexts from the New Order regime to the present. Through an analysis of filmic conventions and ethnographic encounters, the paper highlights how localized forms of representation challenge global cinematic norms while serving as tools for negotiating religious identity, power, and social values. This approach underscores the ongoing relevance of Javanese aesthetics in mediating cultural and political dynamics, both in mass media and everyday practices.
subject: Articles
  topic: section
subject: Indonesian film
  topic: keywords
subject: politics
  topic: keywords
subject: shamans (dukun)
  topic: keywords
creator: Dag Yngvesson
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

The Romance of Empowerment: Revealing Conventions in Social Change
type: item
description: The presentation critically discusses the contemporary discourse of empowerment in hypermediated Indonesia, questioning how it obscures and sustains existing power structures rather than subverting them. Drawing on Lila Abu-Lughod's 1990 germinal critique of resistance, I interrogate how resistance has been co-opted and repackaged as empowerment by dominant actors, particularly within the activism associated with youth and gender in Indonesia. Drawing on recent fieldwork with young women leaders across Indonesia, I reveal how digital feminism, celebrated for its democratizing potential, reflects regional and socio-cultural inequalities. I present a contrast in how Jakarta, Yogyakarta, and Lombok frame empowerment strategies and shed light on the defects of current approaches that, though outwardly progressive, reproduce conventions of power imbalance. This presentation thus demands an incendiary and rootedly critical approach to empowerment, one that moves beyond the romanticized, abstracted, top-down narratives to uncover the complex ways in which power operates and is maintained.
subject: Articles
  topic: section
subject: digital feminism
  topic: keywords
subject: discourse
  topic: keywords
subject: resistance
  topic: keywords
creator: Annisa R. Betta
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Optimizing KIM Strategy as Village Public Relations in the Digital Era
type: item
description: KIM is a community formed by the society, from the society, for the society, independently and creatively conducts information management and empowerment activities to provide added value to the society itself. KIM carries out the role of public relations in the village. KIM has changed its name with role expanded from communication to people to communication with people to develop a paradigm of communication patterns that only shared information into a pattern of interacting communication and to get used to communication patterns in the digital era. With digital communication, the dissemination of information is expected to run faster. The purpose is to find out how to optimize the KIM strategy as public relations in the village in the digital era with the expansion of the paradigm. This research uses the four-step theory by Cutlip, Center, and Broom. The research used a qualitative descriptive approach to collect data through interviews, observations, and document utilization. This study recommends that KIM Pariwara to be maximal on implementation in social media, recruiting other local communities to join KIM Pariwara, creating SOPs for Communication Strategies, Collaborate in partnerships with external parties to support the financial independence, Improved the ability and skills compete in the digital era.
subject: Articles
  topic: section
subject: strategic communication
  topic: keywords
subject: digital
  topic: keywords
subject: public relations
  topic: keywords
subject: 4 steps theory
  topic: keywords
creator: Nindia Galuh Prismadani
creator: Andre Noevi Rahmanto
creator: Sudarmo Sudarmo
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Insta-Engaged Youth: Exploring GenZ’s Political Engagement on Instagram during the 2024 Indonesian Presidential Election
type: item
description: This study examines how Generation Z (GenZ) became politically engaged on Instagram, with the main focus on how this platform influenced their political awareness, activism, perceptions, and opinions, especially during the 2024 Indonesian Presidential Election. GenZ, otherwise called as postmillenials, or Zoomers, is a generational label for those who were born after 1995. GenZ, alongside Millenials, became the largest voter groups during the 2024 Indonesian Presidential Election, which makes 56,45% from the total voter population. This research attempts to examine social media impacts on political engagement among GenZ that are currently studying in universities, and following Prabowo Subianto’s official Instagram account, to see how he engaged with GenZ and won the election, where collected data thus be scrutinized using qualitative approach that combined Media Impact Theory and Bandura’s Social Cognitive Theory (SCT). Data collected for this study also include semi-structured interviews to the participants. There are three findings of the research, first, the candidates who used instagram during the presidential elections gained massive supports from youth, thanks to their appealing contents which accommodate said demographic’s taste, second, Indonesian GenZ are much more likely to give like, comments, or even share a post from the candidates where they also shared their own point of views, especially when the candidates were asking about their opinions on specific issues, and lastly, GenZ, who currently studying in universities, love to take actions by sharing or reposting political issues from third party, usually from politicians, professionals, or reputable media.
subject: Articles
  topic: section
subject: GenZ
  topic: keywords
subject: political engagement
  topic: keywords
subject: Instagram
  topic: keywords
subject: 2024 Indonesian Presidential Election
  topic: keywords
creator: Paxia Meiz Lorentz
creator: Pawito Pawito
creator: Andre Noevi Rahmanto
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Content Analysis: Kasepuhan Palace's Instagram as a Counter to Online Mass Media News
type: item
description: The development of internet technology and social media has changed how people receive and consume information, leading to the convergence of traditional media to online/digital media. Mass media such as newspapers, television and other, now exist in digital forms through websites and social media, reflecting significant changes in communication patterns, allowing information distribution to be faster with a wider audience reach. News from online media often attracts more attention, as it is designed to provoke responses, with comment sections allowing netizens to share their opinions. As is the case, the polemic surrounding the coronation of Sultan Sepuh XV of Kasepuhan Palace, which involved the royal family and other parties, became viral. This research aims to find out how Kasepuhan’s Instagram is utilized to counteract mainstream online media coverage of the Cirebon Palace conflict. Using a qualitative content analysis method, the study examines Instagram posts, captions, and comments during a specific period, considering the context of media coverage. Stuart Hall's (1997) media representation theory is used in this research, emphasizing that media doesn’t merely reflect reality but constructs meanings that shape public understanding. The findings reveal that Kasepuhan's Instagram works as an important tool to counter negative narratives, helping to maintain a positive image, legitimacy and relationships with public.
subject: Articles
  topic: section
subject: Instagram social media
  topic: keywords
subject: Kasepuhan Palace
  topic: keywords
subject: counter media
  topic: keywords
subject: mainstream online media
  topic: keywords
subject: media representation
  topic: keywords
creator: Nina Sofiyawati
creator: Heddy Shri Ahimsa-Putra
creator: Sugeng Bayu Wahyono
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Referring Expression and the Representation of Indonesia’s Presidential and Vice-Presidential Candidate 2024 through International Online Media
type: item
description: The 2024 Presidential Election in Indonesia has received widespread attention from various international online media. This study is an analysis of the referring expression in articles taken from nine international online media during the Indonesian Presidential campaign 2024. This study focuses on how language through referring expressions represents its’ referent; Indonesia’s President and vice president candidate 2024. Employing qualitative method, primary data is taken from 17 articles from nine international online media who were active in covering the Indonesian presidential election during November 2023 – 10 February 2024. Data is analyzed using referential identity method where the focus of the study is determined by the referent. It also employs Saussures’ theory; signifier and signified. Referent and referring expression theories are adapted from Kreidler (2020) and Huford and Heasly (2007). The analysis revealed there are 58 referring expressions used in the articles. Language operates as a symbol that represents meaning. It is evident in this study that referring expressions can represent between a word phrase and an entity in the external world.
subject: Articles
  topic: section
subject: referring expressions
  topic: keywords
subject: referent
  topic: keywords
subject: representation
  topic: keywords
creator: Sari Rejeki
creator: Hilma Aziz
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Follower is the King: The Commodification of Authenticity among TikTok Content Creators in Commercial Video Productions
type: item
description: We have observed a recent trend where TikTok content creators develop thematic content that is perceived as their authenticity. Thematic content is tied to the authenticity established by the content creators to create differentiation and reach many followers. Thematic content refers to the consistency of messages conveyed by content creators as part of their digital identity construction. These media messages were initially designed to entertain, educate, and inform audiences or followers within the new media context. However, these practices have shifted towards monetization, which leads to commodification. We aim to assess the impact of this commodification with the following question: How do TikTok content creators experience the commodification of authenticity in commercial video production? Our study is a qualitative descriptive analysis using case study as a method. We analyze five popular TikTok content creators. Key findings reveal that creators deliberately craft their digital identities to enhance popularity and financial gain. Authenticity, once a genuine trait, is now commodified to increase value. Moreover, creators often develop digital alter egos as part of this process. The implications of this study include: a) the enhancement of promotional culture that threatens the true values of authentic interactions on the platform, and b) the potential devaluation of authenticity due to its extensive exploitation by content creators.
subject: Articles
  topic: section
subject: commodification
  topic: keywords
subject: authenticity
  topic: keywords
subject: TikTok
  topic: keywords
subject: content creator
  topic: keywords
subject: digital identity construction
  topic: keywords
creator: Jennifer Annebeal
creator: Jandy Luik
creator: Inri Inggrit Indrayani
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Exploring the Impact of WhatsApp on Political Discussions and Participation in the Disruptive Era
type: item
description: This research explores the impact of WhatsApp on political discourse and participation in the digital age. With the rise of social media platforms like WhatsApp, the dissemination, discussion, and debate of political information have become faster and more accessible, shaping public political views and engagement. The study investigates how WhatsApp facilitates information sharing, fosters political discussion, and enhances connectivity among politically like-minded individuals. However, it also examines the challenges posed by the spread of misinformation and the creation of echo chambers that limit exposure to diverse perspectives. Using a qualitative descriptive approach with exploratory techniques, the research highlights how interactions on WhatsApp influence users' political knowledge, opinion formation, and involvement in political activities. Findings suggest that active users benefit from increased political mobilization, but also underscore the importance of digital literacy in critically navigating political content. The research acknowledges limitations related to sample representation, qualitative data subjectivity, and the difficulty of measuring the concrete impact of WhatsApp on political participation.
subject: Articles
  topic: section
subject: digital literacy
  topic: keywords
subject: disruption
  topic: keywords
subject: politics
  topic: keywords
subject: social media
  topic: keywords
subject: WhatsApp
  topic: keywords
creator: Yunizar Amirul Haq
creator: Rendra Widyatama
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Political Literacy during Indonesia’s Presidential Election 2024: A Content Analysis of “Bocor Alus Politik”
type: item
description: Prior to the previous presidential election in Indonesia in 2024, there were some controversies and accusations of unethical practices and abuse of power committed by the current administration in imposing their agenda to appoint the reigning president’s son as a vice-president candidate. Under such circumstances, the voters are supposed to be more critical to make the best vote, making political literacy become more important. “Bocor Alus Politik” provides information in a talk show format on YouTube aiming at providing political news by sharing valid and unbiased news. Through a content analysis toward an episode “Skandal di Mahkamah Konstitusi dan Manuver Jokowi untuk Gibran”, the research is aimed at finding how the program can simplify political news to audience and the level of literacy of its audience. The results show that the story telling style of sharing news but complemented by facts makes the program easy to comprehend. While regarding the level of literacy, all respondents know where to find relevant information and select the program based on their needs and understand the content of the talk show, reflecting that all respondents (100%) achieved standard, 8 (27%) respondents achieved standard 5, and 4 respondents (13%) achieved standard 3.
subject: Articles
  topic: section
subject: “Bocor Alus Politik”
  topic: keywords
subject: political education
  topic: keywords
subject: political literacy
  topic: keywords
subject: standard of literacy
  topic: keywords
creator: Vera Syamsi
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

The Design of Bunpou Ninja for Japanese Language Learning
type: item
description: Japan's advancements in technology, tourism, and culture have gained global acclaim, attracting people from around the world to visit, work, and even live in the country. This trend is further highlighted by Japan's ongoing population decline, creating more opportunities for foreign nationals to find jobs and settle there. Upon visiting Japan, tourists and immigrants face a significant challenge in learning the Japanese language due to its complexity. One major challenge is the language's use of three distinct writing systems: hiragana, katakana, and kanji. The Japanese language is also known for its grammar difficulty. Despite the availability of many Japanese language learning resources in physical and digital formats, these resources often seem dull and lack engagement. In response to this problem, the Bunpou Ninja Game was designed using a design thinking methodology, incorporating insights from Japanese language learners and Japanese language teachers. Those insights were gathered through observation and interviews, and then the design thinking method was used to create this educational language learning medium. The main goal is to provide an effective solution tailored to Japanese language learners. The Bunpou Ninja's concept emphasizes interactivity, enjoyment, repetition, and practical application of the Japanese language. Lastly, subsequent gameplay tests of the Bunpou Ninja game were carried out to gather players' feedback. Feedback was then instrumental in refining and enhancing the overall gameplay experience. The addition of action cards and a point system are improvements to the gameplay experience.
subject: Articles
  topic: section
subject: learning media
  topic: keywords
subject: Japanese language
  topic: keywords
subject: game
  topic: keywords
subject: design thinking
  topic: keywords
creator: Ryan Pratama Sutanto
creator: Samuel Matthew
creator: Hen Dian Yudani
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Political Discourse Analysis on the 2024 Election: Political Capability of Cawapres No.2 Through Linguistic Performance
type: item
description: Ahead of the 2024 General Election, the Constitutional Court of Indonesia revised the Law No. 7 of 2017 on General Elections. Article 169 letter q states that the vice-presidential candidate must be "at least 40 (forty) years old or have/are currently holding a position elected through general elections, including regional head elections." This change was considered inappropriate and was only carried out in order to include Gibran Rakabuming Raka, the first son of the President of the Republic of Indonesia, Joko Widodo, as the second, out of three, vice presidential candidates (Calon Wakil Presiden – Cawapres). Thus, to justify his political capability, analysis of Cawapres No.2’s performance in the 2024 Vice Presidential Debate, needs to be done. This article uses Van Dijk's (2015) Political Discourse Analysis which applies three approaches; control of text and context of discourse, mind control, and discourses of domination through speech acts. Moreover, the linguistic construction used in the debate is analyzed in this paper through three aspects of Speech Act namely locutionary, illocutionary, and perlocutionary (Austin, 1975). Thus, the suitability and readiness of Cawapres No.2 can be seen from the language perspective through Political Discourse Analysis approach.
subject: Articles
  topic: section
subject: 2024 Indonesian General Election
  topic: keywords
subject: linguistic construction
  topic: keywords
subject: political discourse analysis
  topic: keywords
subject: politics
  topic: keywords
subject: speech act
  topic: keywords
creator: Retno Daru Dewi G. S. Putri
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Analysis of Attitudes and Optimizing Public Communication in Import Regulations: A Phenomenon of Import Buying Services
type: item
description: The phenomenon of import buying services (jastip) has become an alternative for individuals who wish to purchase specific products without personally traveling to the source location of the goods. However, over time, there has been misuse in import buying services to avoid taxes, and service providers turn a blind eye to Minister of Finance Regulation Number 203/PMK.04/2017 regarding import regulations through passenger baggage. This study aims to analyze the attitudes of import-buying service providers towards this policy and evaluate government public communication efforts to ensure understanding and compliance with the applicable regulations. The study adopts Policy Communication Theory (transmission, clarity, consistency) and Attitude Components Theory (cognitive, affective, conative) as its theoretical framework. This is a qualitative study using a phenomenology method on the practice of importing import buying services. Data were obtained through interviews with import buying service providers, policy makers, and analysis of relevant import policy documents. The results indicate the need for audience segmentation for more specific communication approaches, intensified socialization regarding the understanding of personal and non-personal goods categories, and internal education for Customs officials. These findings provide a significant contribution to the government in designing more effective communication strategies to promote compliance with import policies, particularly in the context of import-buying services.
subject: Articles
  topic: section
subject: attitudes
  topic: keywords
subject: customs
  topic: keywords
subject: import buying services (jastip)
  topic: keywords
subject: public communication
  topic: keywords
creator: Septian Dawang Kristanto
creator: Andre Noevi Rahmanto
creator: Ignatius Agung Satyawan
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Gen Z Influence Unleashed: The Dynamic Impact of Social Media Influencers on Consumer Behaviour in the Digital Era
type: item
description: The proliferation of this technological advancement has led to the development of a strategic marketing approach that is recently transitioning into the period of digitalization. Companies progressively employ digital marketing as a substitute for conventional marketing strategies to advertise their brands and extend their influence to a broader audience. Digital marketing encompasses a variety of channels, such as search engines, social media, display advertising, mobile marketing, and other digital platforms. The objective of this study is to examine the influence of social media influencers on consumer behavior, with a specific emphasis on their ability to shape consumer views and intentions to make purchases. A systematic review of relevant literature was conducted, focusing on studies published between 2020 and 2024. Search criteria included keywords such as "Digital Marketing", "Social Media”, "Influencers", and "Generation Z." A total of 10 high-quality journals were selected for analysis based on the PRISMA Guidelines. The findings reveal that social media influencers play a significant role in influencing consumer behavior by leveraging their trustworthiness, credibility, and engagement with their followers. Influencer marketing has become a potent strategy for brands to establish connections with targeted audiences, enhance brand exposure, and stimulate interaction and conversions.
subject: Articles
  topic: section
subject: social media influencers
  topic: keywords
subject: consumer behaviour
  topic: keywords
subject: digital marketing
  topic: keywords
subject: generation z
  topic: keywords
creator: Rizky Aditya Husandani
creator: Prahastiwi Utari
creator: Andre Noevi Rahmanto
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

New Order Traces in the Regional Cultural Thoughts (PPKD) of Depok, Tangerang, and Bekasi Municipalities
type: item
description: The research discusses the ‘dominant theme’ culture in PPKD documents of Depok, Tangerang, and Bekasi Municipalities, which is constructed as an municipality identity. This contradicts their statuses as satellite cities packed by migrants increasing yearly. The migrants’ presence shifts the cities into multicultural cities comprising various ethnicities with diverse cultural roots. Applying municipality-level PPKD to the satellite cities causes problems because the data collection for the Objects for Advancement of Culture (OPK) in the PPKD does not include the migrants’ culture. The research applies a qualitative method to discover the meaning behind the cultural construction of the ‘dominant theme’, suspected as the continuation of the New Order government’s aspiration fantasized in the Taman Mini Indonesia Indah. The construction of cultural identity is analyzed using Stuart Hall’s framework, while the continuation of the New Order government’s aspiration is analyzed using a conceptual framework called episteme. The conclusion drawn from the analyses is that the ‘dominant theme’ culture in the PPKD documents of Depok, Tangerang, and Bekasi municipalities which is constructed as an city identity is the continuation of the desire of Soeharto’s government in the New Order Era, but with different pattern and strategy.
subject: Articles
  topic: section
subject: cultural identity
  topic: keywords
subject: cultural policy
  topic: keywords
subject: New Order
  topic: keywords
subject: PPKD
  topic: keywords
subject: satellite cities
  topic: keywords
creator: Putri Haryanti
creator: Shuri Mariasih Gietty Tambunan
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Investigating Jokowi’s Populist Strategy for 2024 Indonesian Presidential Election: An Inquiry into Discourse and Politics
type: item
description: Political discourse has had a long history as carried out under the western tradition of rhetoric since antiquity. It has also been applicable to the politics in the eastern contexts, including Indonesia. An issue that is prevalent in Indonesia at the moment is populism as an excess of democracy. Thus, there have been questions whether during President Joko Widodo’s administration, populism in Indonesia has grown to authoritarianism, or another bent feudalistic, populism. On such an account, this paper is to analyze one strand of discourse studies of politics focusing on the public statements of President Jokowi in ahead of the 2024 Presidential Election in Indonesia. So, the analysis is focused on the micro level behaviors being grasped through some verbal expressions and actions against the background of multimodal discourse analysis of some obvious semiotic resources in the context of the overturned pre-existing practices of the 2024 Presidential election. President Jokowi displayed some semiotic behaviors of being “mencla-mencle” (destructively inconsistent) and “tipu-tipu” (destructively deceptive) that are definitely constitutive of destructive politics. Under van Dijk’s critical discourse analysis such obvious behaviors show the reproduction of political power and abuse.
subject: Articles
  topic: section
subject: authoritarian populism
  topic: keywords
subject: feudalistic populism
  topic: keywords
subject: ideal populism
  topic: keywords
subject: pragmatic populism
  topic: keywords
subject: semiotic behavior
  topic: keywords
subject: symbolic populism
  topic: keywords
creator: Theophilus Joko Riyanto
creator: Ribut Basuki
creator: Samuel Gunawan
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Exploration of "Tirtha" Themes in the Communication of Waskita Rupa's Work (Bali Nata Bhuwana)
type: item
description: This article presents the findings of a study on the curation of visual art titled "Dharma-Tirtha-Matra," exhibited in the Waskita Rupa Exhibition. The study focuses on the significance of "tirtha," or water, in the artworks showcased by artists from various academic institutions. The research method employed curatorial practices that interconnect the meaning of water with issues of ecosystem sustainability, spirituality, and human life. The study reveals that the messages conveyed through visual art are not merely denotative but also hold philosophical meanings closely tied to culture and spirituality. Water is portrayed as a source of life, energy, emotion, and purity. The research demonstrates that artists create their works as a form of visual communication, reminding viewers of the contextual importance of water. In methodology, art curation is considered a communicative activity involving the exploration of meanings, and using curative methods requires relevance to complex themes and contexts. This study contributes to the understanding of communication processes and meanings in visual art, particularly within the contexts of Communication Science and Visual Communication Design studies.
subject: Articles
  topic: section
subject: Tirtha
  topic: keywords
subject: communication of artwork
  topic: keywords
subject: semiotic
  topic: keywords
subject: curative
  topic: keywords
subject: Waskita Rupa
  topic: keywords
creator: Ido Prijana Hadi
creator: Listia Natadjaja
creator: Rika Febriani
creator: Vellycia Njoko
creator: Nathania Margareta Tanujaya
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

The Impact of Populist Leadership on Social Cohesion in Indonesia’s Digital Age: A Netnographic Perspective
type: item
description: This study aims to understand the use of digital media in populist leadership and its impact on social cohesion in the digital era. It addresses a research gap regarding populist leadership interactions, specifically how digital communication strategies can either encourage or hinder public participation in democracy. Two main research questions are posed: (1) How do populist leadership communication strategies utilize digital platforms to build power? (2) What is the impact of social cohesion fragmentation in Indonesian society due to digital communication? This study employs a netnographic method with a qualitative approach, analyzing comments on six YouTube channels—three supporting Jokowi (Total Politik, Cokro TV, Zulfan Lindan Unpacking) and three opposing him (Refly Harun Channel, RG Official, Akbar Faisal Uncensor). Findings reveal that President Joko Widodo’s populist communication strategy is evident in language style (persuasive, interactive, informative-educational, provocative), narratives (expository, artistic, suggestive), symbols (social media interaction, personalized messaging), and media channels (labeling content as fake news, delegitimization, and constructive messaging). Its impact on social cohesion includes polarization, conflict, and pseudo-solidarity. Therefore, populist leadership must be managed effectively to bridge differences, reduce conflicts, and strengthen unity in diversity.
subject: Articles
  topic: section
subject: digital democracy
  topic: keywords
subject: social fragmentation
  topic: keywords
subject: populist leadership
  topic: keywords
subject: social cohesion
  topic: keywords
subject: netnography
  topic: keywords
creator: Gatut Priyowidodo
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Employee Green Behavior in Shipping Industry: The Mediating Role of Employee Engagement with Environmental Initiatives and Green Awareness
type: item
description: The shipping industry's role in global climate change and pollution raises concerns about environmental risks associated with ship crew behavior. Negligent The shipping industry's role in global climate change and pollution raises concerns about environmental risks associated with ship crew behavior. Negligent actions by crew members in environmental preservation not only led to significant financial losses for companies but also caused irreversible damage to marine ecosystems. Fostering a green mindset among employees is essential, requiring a shift from individual awareness to an organizational value upheld by all, including ship crews. This study examines how green awareness and employee engagement in environmental initiatives impact green behavior among shipping industry crews. A quantitative survey method was employed, gathering responses from 333 crew members and analyzing the data with structural equation modeling (SEM) using SmartPLS software. Findings indicate that green behavior can be enhanced through increased green awareness when coupled with active employee engagement in environmental initiatives. This engagement positively influences the company reputation and contributes to a sustainable competitive advantage in the industry. The study’s outcomes offer valuable insights into shipping industry management to develop effective green human resource management practices, emphasizing the importance of environmental initiatives in shaping employee behavior for sustainable industry practices.
subject: Articles
  topic: section
subject: shipping industry
  topic: keywords
subject: employee green behavior
  topic: keywords
subject: green behavior
  topic: keywords
subject: sustainable development
  topic: keywords
creator: Gartinia Nurcholis
creator: Bambang Supriyono
creator: Luchman Hakim
creator: Romy Hermawan
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Communication in the Digital Age: A Systematic Review of the Function of Social Media Adoption in Public Relations Practice
type: item
description: The Social media provides many ways to communicate through its features. It is very relevant to public relations, which organizes organizational communication activities. This research aims to explain the function of social media adoption in public relations (PR) practice using the Systematic Literature Review (SLR) method. A total of 19 literatures were reviewed to answer the research questions. The literatures were retrieved using the help of ScienceDirect, VosViewer, and Mendeley. The results show that adopting social media in public relations serves crisis communication management, building organizational relationships with the public, strengthening public engagement, and Corporate Social Responsibility (CSR) communication. From the analysis and synthesis of selected literatures, the researchers conclude that adopting social media in the public relations business process provides benefits. The results of this study are expected to be a study material for future research to explore the other side of social media adoption that has the potential to bring risks that can become problems in public relations practice.
subject: Articles
  topic: section
subject: communication
  topic: keywords
subject: digital
  topic: keywords
subject: public relations
  topic: keywords
subject: social media
  topic: keywords
subject: systematic literature review
  topic: keywords
creator: Eko Widianto
creator: Pawito Pawito
creator: Andre Rahmanto
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14

Relational Dialectics the Government and Indigenous Peoples in the Pre-Auction of Parking Lots
type: item
description: The misalignment of objectives in the management of parking lots between the West Kotawaringin District Government and Indigenous communities has led to conflict. The Indigenous People's reasons are that they are local sons, the parking lot used to belong to the sultanate, as their main job, and they are reluctant to learn about online auctions. However, the local government's goal was to reduce conflicts of interest, allegations of maladministration, labor efficiency, and the potential for greater local retribution and non-tax revenue. This research aims to find out how the interaction between the local government and the Indigenous community in resolving conflicts related to the management of parking lots before the auction using relational dialectic theory using a qualitative descriptive approach involving in-depth interviews and document review. This misalignment was analyzed using relational dialectic theory through four perspectives: contradiction, change, aesthetic, and practical. In overcoming conflicts with Indigenous communities during pre-auction, the local government together with KPKNL Pangkalan Bun conducted intensive socialization and dialogue, providing information through various communication channels, and aanwijzing. The management of parking lots through auctions is a medium of collaboration between the government and the community in the effort of sustainable regional development and digital transformation.
subject: Articles
  topic: section
subject: dialectical communication
  topic: keywords
subject: government communication
  topic: keywords
subject: indigenous people
  topic: keywords
subject: parking lot auction
  topic: keywords
subject: relational dialectical theory
  topic: keywords
creator: Binta Ulfatul Fikriyah
creator: Andre Noevi Rahmanto
creator: Mahendra Wijaya
rights: Copyright (c) 2025 Mediacon
date: 2025-03-14
publication date: 2025-03-14